During these unprecedented times brought on by COVID-19, businesses are becoming more and more reliant on their digital strategy. As face to face events, conferences, and tradeshows are being canceled; many companies are reinvesting their physical event marketing budget to digital marketing.
In this webinar, marketing expert and Managing Director of Strategic Precision, Con Menictas, will discuss how you can make better decisions with analytically driven marketing. Con will also share insights into how you can deliver value to consumers in your digital marketing campaigns with analytics and machine learning.
Not a marketing professional? Don't worry — this webinar will benefit everyone as machine learning can be helpful in many different industries.
We will discuss:
Managing Director | Strategic Precision
Con is the Managing Director of Strategic Precision, a market research, advanced analytics and financial data consultancy in Sydney. He focuses on developing bespoke research methods and predictive models for human behaviour, segmentation and develops data mining solutions for big data and loyalty.
With over 22 years of experience, Con has been helping companies such as Qantas Airways, Woolworths Supermarkets and American Express make the best use of their data.
Con is a quantitative researcher and doctoral supervisor. He lectures in market research, managerial and marketing statistics, price modelling, decision modelling and segmentation, six sigma methodology and statistics, at both undergraduate and post-graduate levels.
His PhD is in applied quantitative market research methods, with particular emphasis on the measurement of brand equity and loyalty, using choice and structural equation modelling to further develop information economics models of brand loyalty, for the purposes of predicting market share.
This webinar is part of our webinar series 'Webinar Wednesdays'. To view more of our on-demand webinars, go to here.
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