On Demand Webinar

Gaining a Competitive Advantage: Using Analytics to Optimize Your Digital Marketing

During these unprecedented times brought on by COVID-19, businesses are becoming more and more reliant on their digital strategy. As face to face events, conferences, and tradeshows are being canceled; many companies are reinvesting their physical event marketing budget to digital marketing.

In this webinar, marketing expert and Managing Director of Strategic Precision, Con Menictas, will discuss how you can make better decisions with analytically driven marketing. Con will also share insights into how you can deliver value to consumers in your digital marketing campaigns with analytics and machine learning.

Not a marketing professional? Don't worry — this webinar will benefit everyone as machine learning can be helpful in many different industries.

We will discuss:

  • How to measure the success of marketing campaigns using machine learning
  • How to look at digital marketing analytics and data
  • How to analyze variables and models that drive campaign performance 
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Gaining a Competitive Advantage: Using Analytics to Optimize Your Digital Marketing


Con Menictas

Con Menictas

Managing Director | Strategic Precision

Con is the Managing Director of Strategic Precision, a market research, advanced analytics and financial data consultancy in Sydney. He focuses on developing bespoke research methods and predictive models for human behaviour, segmentation and develops data mining solutions for big data and loyalty.

With over 22 years of experience, Con has been helping companies such as Qantas Airways, Woolworths Supermarkets and American Express make the best use of their data.

Con is a quantitative researcher and doctoral supervisor. He lectures in market research, managerial and marketing statistics, price modelling, decision modelling and segmentation, six sigma methodology and statistics, at both undergraduate and post-graduate levels.

His PhD is in applied quantitative market research methods, with particular emphasis on the measurement of brand equity and loyalty, using choice and structural equation modelling to further develop information economics models of brand loyalty, for the purposes of predicting market share.


This webinar is part of our webinar series 'Webinar Wednesdays'. To view more of our on-demand webinars, go to here. 

Time remaining until webinar starts on Wednesday October 14, 2020.

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About Minitab


Combined with unparalleled ease-of-use, Minitab makes it simpler than ever to get deep insights from data. Plus, a team of highly trained data analytic experts ensure that users get the most out of their analyses, enabling them to make better, faster and more accurate decisions.

Minitab helps organizations drive cost containment, enhance quality, boost customer satisfaction and increase effectiveness. Thousands of businesses and institutions worldwide use Minitab Statistical Software, Companion by Minitab, Minitab Workspace and Quality Trainer to uncover flaws in their processes and improve them. In 2017, Minitab acquired Salford Systems, a leading provider of advanced analytics which delivers a suite of powerful data mining, predictive analytics and modelling capabilities.