Modern Regression Modeling for Voter MicroTargeting 

Part 1:

  • Linear Regression and MARS® (Multivariate Adaptive Regression Splines) software 

  • Improve upon linear regression models

  • Automatically model nonlinearities and interactions between variables


Part 2:

  • TreeNet® Gradient Boosting software and RandomForests® software


We will cover:

  • How data science is used in modern campaigns

  • Regression and predictive analytics for microtargeting

  • Identifying demographic trends through machine learning

  • Gaining new insights by using data mining on polls and election data

  • Understanding affects on voting behavior while making predictions